The Science Of VAS

VAS sees like we do

In order for us to navigate the world around us, our brains have developed shortcuts to pre-select the most relevant visual information at first glance. VAS leverages these biological shortcuts to simulate how viewers are likely to see content.
Watch this video to take a science deep dive on VAS.

Phases of visual processing

VAS simulates the first glance phase before gender, age, culture, and viewer tasks impact the viewer's attention. If viewers see your content during this first glance, it's more likely that they will engage with it consciously later.
First GlanceConscious Vision3-5 seconds> 5 seconds

Creating content and ensuring your message is noticed is hard work!

While developing compelling content, you have many tools in your arsenal such as color, shape, contrast, and images to name just a few. The more you add to the mix, the more challenging it becomes for your message to breakthrough in the first critical seconds. The opportunity to connect may be lost. Consider this example of just using shape and color. Our goal here is simple; find the blue O!
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Find the blue O
Click me!
Find the blue O
Click me!
Find the blue O